What is On-Page SEO?

But if you still want to use AI content, you need to ensure it’s not detectable. Our own AI content detection case study proved that AI-written SEO Anomaly content is easily detectable by publicly available tools. E.E.A.T has become an essential part of SEO today – especially in the age of AI content.

Optimize your title tag and meta description

Content should not be created for the purpose of ranking highly in search alone. If we put the cart before the horse, we risk falling into the trap of low-value content tactics. Moz Pro is an all-in-one suite of SEO tools that provides site audits, keyword research, and link analysis, with a focus on simplifying SEO tasks through a user-friendly interface. Content quality impacts user engagement, dwell time, and bounce rates, all of which are indirect signals of a page’s relevance to the search query. High-quality, relevant content is more likely to earn backlinks, which are vital for SEO. Site architecture elements refer to the elements that make up your website and site pages.

On-Page SEO Factors

H1 tags are important, but they’re not the most important element on a website or in a piece of content. In 2015, Google introduced Rankbrain, an element of Google’s core algorithm that uses machine learning to match search queries to relevant results. By using machine learning, Google can determine the true intent of the user. Rankbrain gives Google the ability to deliver even more accurate results than with the Hummingbird update. After the Hummingbird update in 2013, Google was able to do a much better job at matching search queries to more relevant results. The Hummingbird update helped Google in understanding search context and intent.

By avoiding these pitfalls and applying robust keyword research, you can create content that not only ranks well but also genuinely serves your target audience’s needs. Remember, the key to effective on-page SEO is not to trick search engines but to create a valuable and accessible experience for your users. Invest in good practices and avoid shortcuts for sustainable SEO success.

• The higher up the title is, the more relevant it is to impacting your search results.
• This relevancy (using descriptive anchor texts) helps them better understand the general focus of your website.
• You can use several keyword research tools like Ahrefs Keyword Explorer (my favorite), Semrush, Uber Suggest, Moz Keyword Explorer, and Keyword Surfer.
• On-page SEO services can help local, national, and international websites.
• To make the best of images as an on-page SEO component you should add descriptive alt-text, preferably containing your post keyword.
• Or use them as seed keywords and pop them into a keyword research tool.

On-page SEO is important because it gives search engines several signals to help them understand your content. Barbora works for SEO tool Spotibo as a search engine specialist and marketer, trying to help users to make on-page web analysis easier and faster. Her biggest passion after SEO is traveling and riding a motorcycle. For example, the page loads too slowly, it doesn’t match search intent, or there are no relevant links that would send the reader to another page. If your focus keyword is “best content marketing strategy for small businesses”, it would be crazy to use it in all the on-page elements mentioned here. So even if you optimize your product page perfectly and create great content, you most probably won’t rank for the keyword “best climbing shoes”.

You can get a quick benchmark of how fast your site loads with Google’s PageSpeed Insights. Or, if you have an account on Semrush, you can also check your speed with a free app from the Semrush App Center called Website Checker. If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification. We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Image alt text, which stands for “alternative text,” is the text used to describe a non-decorative image used within the body of a landing page.

In this article, you will learn about on-page SEO and how to properly optimize for websites. Effective image optimization is mostly just a matter of effort. Take the time to write descriptive, keyword-rich file names and alt text for every image – and make sure to compress them to keep your page loading speeds as slick as possible. However, redirects can be frustrating for your customers – if you’re searching for one product but being shown another, that’s not a great user experience. Creating excessive blog tags results in a ton of pages containing thin or unnecessary content.